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Sunlight, a detergent brand from Unilever Nigeria Plc, has premiered a new television commercial as part of its activities to support entrepreneurial Nigerian women in their desire to contribute more to their households and society.
The company also unveiled a new packaging for its products as a Masterbrand.
At an event during the week in Lagos, the firm’s Category Manager, Homecare, Oladapo Oshuntoye, explained that the masterbrand was an initiative to unify all the brand’s products under one umbrella in terms of packaging, marketing communication and brand purpose.
He stated that the brand, which started as a soap bar intended for general household use in the 19th century, had undergone a lot of transformations, beginning with the launch of Sunlight powder in 2009.
Also speaking at the event, the Marketing Director, Home Care, Unilever West Africa, Patrick Tognisso, stated that the relaunch marked an essential milestone in the journey of the brand, as it consistently sought ways to improve on its different offerings to consumers and other members of society.
The Corporate Affairs and Sustainable Business Director, Unilever West Africa, Soromidayo George, also noted that the relaunch furthered the brand’s commitment to fulfill its purpose by supporting entrepreneurial women in their desire to contribute more.
According to George, the brand is committed to contributing its quota in unlocking the latent business potential of women as they strive in their entrepreneurial journey to rewrite bold and engaging narratives.