LIQUOR STORE

Liqour store opens centre in Lagos

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It was an evening to remember as customers, friends, family, well-wishers, and other personalities attended the opening of a high-end liquor store, Barrels.ng’s experience centre. Tagged ‘Hennessey Night’, the event held on Friday, September 23, 2022, at Ikeja GRA, Lagos.

The establishment had operated solely as an online store of premium alcoholic beverages before deciding to open a physical edifice in its quest to satisfy its customers.

Segmented into three parts, the first floor of the centre is dedicated to cognac, vodka, whiskey, gin, and bitters.

The second floor boasts an array of some of the world’s most exotic and expensive wines and champagne.

On the other hand, the topmost floor houses a private lounge where customers can relax, and have drinks, as well as local and intercontinental dishes.

Speaking on what informed the decision to set up the experience centre, the Chairman of the company, Adebola Olabode, noted that when the online store was started about two years ago, a lot of people were not too sure of the quality of products delivered to them if they paid online. He said, “A lot of guys were not too sure that if they paid online, the drinks would be delivered to them. In some instances, some asked if they could pay on delivery, but we told them that was not possible.”

Olabode also stated that it was challenging telling people where their warehouse was situated, hence the opening of the centre. He added, “I did a dipstick survey to know what the problem was. I learnt that people wanted to know where one was operating from.”

He also noted that customers could come to the centre and be educated about different drinks before tasting them. He said, “When customers come in here, we educate them on the history (of the drinks); that’s why it is called an experience centre.”

One of the guests at the event, Afolabi Imoukhuede, who is also the Senior Special Assistant to the President on Job creation, lauded the project, saying, “ I think this is a huge success. Nigerians are very sociable, and drinks are part of what we need for our culture here.

“We are a people that love life and drinks. One of the biggest challenges used to be how to source for multiple drinks in one location, and I think that is the beauty of a place like this. Not only are they online, they also have a physical location in a place like Ikeja that is easily accessible.”

Customers also took turns to view the different alcoholic drinks displayed on the shelves, as staff of the company answered whatever questions they had.

The event ran into the night, as people came in to have a swell time on the black carpet, drinking, snacking and networking, while the disc jockey, DJ Strange, dished out several hit songs.

Other guests at the event included a veteran Nollywood producer, Zeb Ejiro; and Abimbola Bode-Thomas.

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