abike dabiri-erewa

FG charges event industry professionals on creativity

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The Chairman, Nigerians in Diaspora Commission, Abike Erewa, has urged professionals in the event industry to shift from the norm and think creatively, adding that this would encourage the commission to support the industry.

She made the call on Tuesday, in Lagos, at the 5th edition of The Event Industry Conference organised by the Association of Professional Party Organisers and Event Managers of Nigeria.

Dabiri, who was represented by Shalewa Ajila, said the surface of the sector was yet to be scratched, as the potential and innovation opportunities that lie within are endless.

She said, “Nigeria being the ‘owanbe’ capital of the world, this dynamic subsector within the hospitality value chain continues to grow. Despite the dramatic effect of the pandemic on the entertainment and events industry, the industry has been able to pick up and thrive again.

“I challenge every professional here today, rather than carry on with the norm, think divergently, think creatively. I confidently assure you that when you’re outside that box, the Nigerians in the Diaspora Commission, are waiting right outside that box to encourage you with the support you need within our command.”

The chairman of the conference, Bose Abisagboola, said this year’s edition with the theme, ‘Globalisation,’ sought to foster access to the potential markets in the globalized world by thinking outside the box to see the outside world beyond the walls of the country.

She said, “We will stay focused on this for the benefit of the event industry and stay consistent with Industry standards and requirements. We expect that the conference will provide a conducive atmosphere for the bonding experience and sharing of knowledge in a relaxed atmosphere. This will enable event professionals to maximise their unique skills to grow together with a mindset shift to go global with collaboration and networking as a game-changing strategy.”

The President of APPOEMN, Adefunke Kuyoro, said technology had made the world a global village riddled with opportunities for event professionals.

She said, “The globalisation theory shows us a way through which our businesses could develop not just gain local but international influence and how we can escalate our operations from national level to international scale.

“This is very apt considering how closely knit the world has gotten, through the advent of technology. Indeed the world is a global village riddled with opportunities for event professionals such as you and I.”


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