‘Dance Naija Dance’ to promote cultures – CEO

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The Chief Executive Officer of ZEE Africa (Africa and Indian Ocean Islands), Somnath Malakar, has said that a new reality show, ‘Dance Naija Dance’ will boost Nigeria’s profile in the comity of nations.

The dance show is a fusion of Nigerian and Indian cultures.

Malakar stated that the show, which will air on Zee World, was part of the company’s plan to give back to Nigeria, which he described as their biggest market in Africa.

According to him, the show will run for 10 weeks, showing on Saturdays and Sundays by 7pm.

Malakar also disclosed that the winners will receive cash prizes totaling N5m and products from all the sponsoring brands. The winning group will get N2.5m, while the runner-up get N1.5m, and the solo winner will receive N1m.

He said, “It is our way of giving back to our vast Nigerian community that loves Zee World. Nigerians love to dance. They love Bollywood, and we felt that if we could fuse both, it would be well embraced. As the biggest market in Africa for Zee, we owe it to our Nigerian fans to always dish out what brings them happiness.

“This fusion of both cultures will further expose Nigerian acts to a global community of over one billion people that enjoy Bollywood. We just started local production in Africa, so all the faces that we see today in Nigeria and other countries in Sub-Saharan Africa will be seen in more than 60 countries.”

The show will be hosted by Hero Daniels and Pelumi Buari; while Sashin Kandhai and Kenneth Agabata will serve as choreographers and mentors, and Kunle Remi and Uraysha Ramrachia will be the judges.


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